INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you ready to learn about the key factors that contribute to a successful business launch? Today, we're going to dive into the world of marketing and introduce you to the essential tool that every business owner should know: the marketing mix. This tool is made up of four crucial elements that, when used effectively, can help businesses achieve a competitive edge.

Throughout this interactive video, we'll explore the four components of the marketing mix: product, place, price, and promotion. We'll look at examples of how each of these elements contributes to a successful product launch, and explain how you can use them to your advantage. Additionally, we'll touch on the importance of branding and how it can influence customer perceptions and loyalty.

By the end of this video, you'll have a solid understanding of the marketing mix and how it can be used to achieve business success. So sit back, relax, and get ready to learn all about the marketing mix!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
GADGET DISCOVERY CLUB

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  • The interactive case study explores Gadget Discovery Club, a subscription-based service that delivers a new gadget to customers every month. Brands such as Samsung, Google Home and Oral B have previously been included. The company buys directly from manufacturers, passes on savings and offers a minimum 1-year warranty and 30-day return policy.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

Interactive Videos

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 Case Studies

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