INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Do you want to understand how market growth and market share can impact a business? In this interactive video, we'll delve into these important concepts and examine how they work. We'll start by defining market growth, which is the rate at which a market's size is increasing. Using the example of the fidget spinner, we'll see how rapidly markets can change, catching even the savviest entrepreneurs off guard.

Next, we'll introduce you to Bruce Ming, the owner of Blue Dragon Judo Studio in Ipswich, and explore how he can measure the growth of the martial arts market in the UK. We'll look at how market growth is expressed as an annual percentage rate and how it can be used to compare a business's growth to the market growth rate.

By the end of the video, you'll have a solid understanding of market growth and market share, and how they can impact businesses. You'll also be able to perform these calculations yourself and make informed business decisions based on the data you collect. Get ready to take your business knowledge to the next level!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
VIDEO GAME INDUSTRY

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  • The interactive case study explores the game console industry, which has grown significantly and evolved to meet new technological developments. Sony with the Playstation holds the largest proportion of market share, followed by Microsoft with the Xbox, and then Nintendo with the Switch. A spike in sales was seen during the holiday season of 2020, coinciding with the release of the Playstation 5 and Xbox Series X. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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