INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you ready to learn how businesses survive in a competitive environment? In this interactive video, we'll explore the impact of competition on businesses and how it influences decision-making. A competitive environment exists when businesses offer similar goods or services to a particular market, and they must compete with each other.

Meet Brodie, the founder of Smash Pizza, a new pizza chain in the UK. Despite having ten stores in operation, Brodie faces direct competition from major pizza chains like Domino's, Papa John's, and Pizza Hut. In the video, we'll see how Brodie can differentiate Smash Pizza from his competitors by offering a wider range of toppings, using better quality ingredients, or improving customer service.

By the end of this video, you'll understand the significance of a competitive environment in shaping business decisions. You'll also learn about the strategies businesses can use to stay ahead of their competitors and the challenges of operating in a multinational market.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
Dollar Shave Club

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  • The interactive case study explores Dollar Shave Club, a US-based company offering a monthly razor blade delivery service and additional grooming products. Sold to Unilever for a reported $1 billion in 2016, the company launched in the UK in 2018 and has carved its own path within the competitive razor industry with millions of subscribers worldwide, offering convenience, flexibility, and a 30-day money-back guarantee.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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