INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Have you ever wondered how important effective communication is in a business? In this interactive video, we will explore the story of Miles Mayfield, the Operations Manager of Blue Vibes Festival, and his struggles with communication in managing a large team of festival staff. Miles has experienced the consequences of both insufficient and excessive communication, but he has learned from his mistakes and found the right balance.

Through Miles' story, we will discuss the importance of effective communication in avoiding demotivation, inefficiencies, high staff turnover, and ultimately, business failure. We will also recap the different types of communication, such as verbal and written, and their appropriate use in different situations.

By the end of this video, you will have a clear understanding of how crucial effective communication is in business, and how to avoid the pitfalls of inadequate or excessive communication. Join me on this journey as we discover the story of Miles and learn valuable communication strategies for success.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
BT

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  • The interactive case study explores how BT, a global communications services company, launched its #Consumerlive2018 consumer expo aimed at employees to help them understand and get excited about the new business strategy. The event reached 20,000 colleagues, with 6,500 attending in person, and the rest through the cascade effect where people shared it with others.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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