INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you thinking of starting a future business or expanding your existing one? Have you ever heard of market mapping? This powerful tool can help you identify gaps in the market and stand out from the competition. In this interactive video, we will show you how to use market mapping to your advantage.

We will be using Reuben Walman and his wife's plan to open a dog boarding kennel as an example. Through market mapping, Reuben is able to plot local boarding kennels on a graph and compare them based on the quality of facilities they offer and the price they charge. This gives him a visual representation of the market and helps him identify gaps where his business can thrive.

By the end of the video, you'll have a better understanding of market mapping and how it can be used to help businesses identify opportunities and gaps in the market. Get ready to learn about this powerful tool and how it can help you grow your future business!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
TONY"S CHOCOLONLEY

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  • The interactive case study explores the founding of Tony's Chocolonely, a Dutch chocolate company committed to producing slave-free chocolate. After discovering child slavery on cocoa farms in West Africa, journalist Teun van de Keuken founded the company in 2005. Today, Tony's Chocolonely is an international success story and a leader in ethical chocolate production. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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