INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you ready to learn how to reach the right customers with your product or service? In this interactive video, we'll explore the concept of market segmentation and how it can help businesses identify and target specific groups of customers. We'll use the example of Outcry T-Shirts, an online retailer that has successfully segmented its market to appeal to a wide range of customers.

We will explore how businesses segment their market to effectively reach their target audiences. You will learn about the different groups that businesses can divide their customers into based on demographics, behaviour, and many other factors.. Understanding these segments can help businesses tailor their marketing efforts to better meet the needs of their customers.

By the end of the video, you'll have a solid understanding of market segmentation and its benefits for businesses. Get ready to discover how to effectively reach your target audience and increase your chances of success!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
ODEON

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  • The interactive case study explores the history and success of ODEON, a chain of cinemas that began in the early 20th century. With discounted rates for different groups and the introduction of a monthly subscription service, ODEON has become the largest and best-known cinema chain in the UK and Ireland, owned by the largest movie exhibition company in the world, AMC Theatres.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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