INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you interested in learning about the different pricing strategies that businesses use to price their products and services? Join me as we take a deep dive into the world of pricing strategies and explore how they can impact a business's bottom line. We will use the example of Ben's barbershop to illustrate how each pricing strategy can be implemented in a real-life scenario.

Throughout the video, we will explore various pricing strategies, such as cost-plus pricing, premium pricing, and penetration pricing. By understanding the advantages and disadvantages of each pricing strategy, you will be able to make informed decisions about how to price your own products and services in the future.

By the end of this video, you'll have a practical understanding of how pricing strategies can be applied to a real-life business, and how they can impact a business's revenue and profitability. Get ready to discover how to price your products and services like a pro!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
SHELL

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  • The interactive case study explores Shell, the world's largest energy company in 2019 with sales of $311.6 billion. However, during the COVID-19 pandemic, Shell and other energy companies faced significant challenges due to the drastic fall in fuel consumption and prices. As a result, Shell had to adjust its fuel prices to account for the sudden and unexpected circumstances.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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