INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you interested in learning about the digital distribution revolution? In this interactive video, we explore digital distribution as part of the Place element of the 4Ps of the Marketing Mix. We delve into the process of products or services being distributed digitally and analyse the advantages and disadvantages of this type of distribution. We use WestFlix, a new TV streaming service, as an example to show how digital distribution can be used to offer customers 24/7 access, access to a wider market and lower distribution costs.

We take a look at multi-channel or omnichannel distribution, which refers to the use of various distribution channels to reach customers. We also define "intangible" as a term used to describe a product that can't be touched, which is the case for products and services distributed digitally.

By the end of this video, you'll understand the advantages and disadvantages of digital distribution, and how it can be used to reach wider markets and reduce distribution costs. Join me on this exploration of the digital distribution revolution and explore the different ways businesses are adapting to this new form of distribution.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
AUDIBLE 

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  • The interactive case study explores Audible, an online-only seller and producer of spoken audio entertainment, educational programming and digital audiobooks, which was bought by Amazon in 2008 for $300 million. Audible offers a free 30-day trial and charges a monthly fee starting at £7.99, which gives subscribers credits to download audiobooks. They only deal with digital distribution and offer benefits such as full ownership of books bought, the ability to swap audiobooks and access to their original content.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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