INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Have you ever wondered how businesses use promotions to boost their sales? In this interactive video, we delve into the world of point-of-sale promotions, a key aspect of the marketing mix. You'll meet Jack Fullyard, National Promotions Manager for Greenly's, and join him and his team as they brainstorm ideas to attract more customers to the store.

You'll see how businesses use point-of-sale promotions to stand out from competitors, increase foot traffic, and ultimately drive sales. Whether you're a budding entrepreneur or simply curious about the world of marketing, this video will provide you with valuable insights into the power of promotions and their impact on business success.

By the end of the video, you'll have a solid understanding of the different types of point-of-sale promotions and how businesses can use them to their advantage. Get ready to join Jack and his team and learn about the strategies behind successful point-of-sale promotions.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
KELLOGG'S

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  • The interactive case study explores the success of Kellogg's, a multinational food manufacturing company known for producing cereal and convenience foods such as Corn Flakes, Coco Pops and Rice Krispies. Since selling to UK customers in 1922, Kellogg's has become the most trusted food and drink company in the UK, partly due to the promotional offers associated with its products. Its success has led to a net worth of over $24 billion in 2022.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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