INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Do you want to know more about how businesses come up with innovative products and get them into the hands of the consumer? In this video, we'll take a deep dive into the product development process and explore the different stages that products go through before they hit the market. Using real-world examples, we'll examine how companies differentiate their products from competitors and gain a competitive edge.

Meet Nicholas Sinel, an inventor who has spent two decades trying to create the perfect product. Despite his many attempts, most of his inventions have failed to sell. We'll explore Nicholas's product development process, from generating ideas to launching the product, and discuss how he can improve his approach.

Join me as we explore the different stages of product development, including idea generation, prototyping, modifications, patents, copyrights, and the launch to market stage. By the end of this video, you'll have a better understanding of how products are developed and marketed, and how you can use these insights to improve your own approach to product development in the future.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
HALO TOP

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  • The interactive case study explores the success of American-based company, Halo Top, who created a low-calorie, “light” ice cream that allowed consumers to enjoy ice cream without the guilt of consuming high calories. By 2017, the company had become the number 1 selling brand of ice cream in the U.S., leading to international sales and development of a wider range of flavours. In 2019, the company was sold to Wells Enterprises for an estimated valuation of 2 billion dollars.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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