INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Have you ever considered the life cycle of the products you use every day? This interactive video will examine the Product Life Cycle! From introduction to decline, every product goes through certain stages, and entrepreneurs use this cycle to make crucial decisions regarding the marketing mix's different elements. We will look at the example of Insomniac Audio's GoPlay, a portable mp3 player, and how the company managed the different stages of its product life cycle.

First, we'll discuss the introduction stage, where a product is launched in the market and faces low sales and high marketing costs. Next comes the growth stage, where sales increase rapidly, and the product becomes popular among customers. In the maturity stage, sales growth slows down, and the product faces tough competition from similar products in the market. Finally, we'll talk about the decline stage, where sales decline, and the product is either phased out or replaced by a new product.

By the end of this video, you'll have a clear understanding of the Product Life Cycle and how it impacts the success of a product in the market. Get ready to examine the life cycle of a product.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
THE DIGITAL CAMERA INDUSTRY

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  • The interactive case study explores the decline of the digital camera industry due to the increasing popularity of smartphones and social media. Sales figures indicate a decrease of over 50% in 2019, and even high-end products used by professionals saw a decrease in sales. The industry is facing a crisis, and big brands such as Canon, Nikon, and Sony must come up with a solution to survive.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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