INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you interested in learning about how to build a brand that stands out in a competitive marketplace? In this interactive video, we explore the importance of branding as part of the Promotion element of the Marketing Mix. Through the story of Tilly McAllister, a fashion YouTuber who launched her own clothing brand, we see how a strong brand can differentiate a business from its competitors and create a connection with customers.

We'll delve into the key elements of branding, including the name, logo, messaging, and visual identity, and show you how they all work together to create a unique brand. You'll see how Tilly's personal touch is infused throughout her branding strategy, and how she plans to use influencers to expand her brand's reach.

By the end of the video, you'll have a clear understanding of how branding can benefit businesses and how to develop a branding strategy that aligns with your company's core values and target audience. Get ready to discover the power of branding and take your future business to the next level!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
ADIDAS

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  • The interactive case study explores Adidas, the second-largest sportswear manufacturer in the world. Adidas generates over 50% of its net sales from footwear, selling 409 million pairs of shoes in 2018 alone. The company has a history of establishing deals with celebrities to promote its products, and in 2003, football star David Beckham signed a $160 million lifetime endorsement deal with Adidas. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

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