INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you excited to explore the techniques that marketers use to analyse the performance of their products? The Boston Matrix is a powerful tool, created by Bruce Henderson of the Boston Consulting Group, which has been helping businesses analyze their product portfolios since 1968. By examining market growth and market share, the Boston Matrix can help businesses categorize their products and make informed decisions about where to invest their resources.

In this interactive video, we'll dive into the Boston Matrix and explore the four categories it uses to classify products: Stars, Cash Cows, Question Marks, and Dogs. To bring the concepts to life, we'll analyse Google's product portfolio and show you how the Boston Matrix can be used to make real-world decisions.

By the end of the video, you'll have a solid understanding of how the Boston Matrix works and how it can be applied to make informed decisions about a business's product portfolio. So sit back, relax, and get ready to discover the power of the Boston Matrix.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
SAMSUNG

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  • The interactive case study explores the success story of Samsung, a South Korean multinational conglomerate that operates several affiliated businesses in a wide range of industries. Samsung Electronics, the largest of its subsidiaries, sells products such as smartphones, televisions, smartwatches, and laptops. Samsung also has other affiliated businesses, including Samsung C&T and Samsung Heavy Industries.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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