INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
Empty space, drag to resize

OVERVIEW

Are you curious about how businesses stay ahead of the game in understanding their customers? In this interactive video, we'll delve into the world of focus groups, a primary method of market research used to gain insights into customer preferences and opinions. The main example is Insights Marketing Consultancy in Edinburgh. Founded in 2011, Insights Marketing Consultancy specialises in connecting businesses with their target audience through various research methods such as focus groups, in-home interviews, and online communities.

We'll explore the ins and outs of focus groups, which typically bring together a small group of 6-20 people to provide feedback on a product, service, concept, or marketing campaign. We'll see how a large confectionery company is using focus groups to gain insights into the response to a new chocolate bar flavour.

By the end of this video, you'll have a solid understanding of how focus groups work, their advantages and disadvantages, and how they help businesses stay attuned to their customers' needs and preferences. So buckle up, and get ready for an informative journey into the world of focus groups.

Empty space, drag to resize
  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
TWITTER

Empty space, drag to resize
  • The interactive case study explores the evolution of Twitter, originally created as a platform for sharing podcasts but transformed into a streamlined social media platform. To create this new platform, Twitter conducted market research via focus groups to determine what users wanted from a social network. The feedback led to the creation of Twitter with its limited characters per tweet, making it easy to use and streamlined. As of 2018, Twitter had over 320 million active monthly users.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

JOIN YOUR SCHOOL NOW!

If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

Interactive Videos

Quiz Questions

 Case Studies

Interactive Activites
Empty space, drag to resize
Created with