INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Do you know how businesses test their new products before launching them in the market? In this interactive video, we'll explore the use of product trials as a primary market research tool. Our case study will focus on a new cosmetics company called Floresence and their attempt to launch a new shampoo. Lead chemist Kane Jones has developed a unique formula, but before it hits the shelves, they need to understand the target market's response to it.

We'll discuss the advantages of using product trials for primary market research, including receiving feedback from real customers, reducing risks, and generating interest in the product. However, we'll also highlight the disadvantages, such as the high cost and time involved and the potential for product trials not to be representative of the whole market. 

By the end of this video, you'll have a comprehensive understanding of product trials and their role in primary market research. Join us as we delve into the fascinating world of new product testing and learn how companies like Floresence use it to make informed business decisions.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
MCDONALD'S

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  • The interactive case study explores the success story of McDonald's, which started as a drive-in restaurant in California, and how it evolved to become one of the world's largest fast-food chains. In an effort to maintain market share, McDonald's implemented table service in its restaurants after a successful trial in Manchester in 2015, with the service subsequently rolled out to 400 additional restaurants in 2016 and across the UK in 2019.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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