INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

How much influence do pressure groups have on businesses, and can they force businesses to change their policies? In this interactive video, we'll delve into the world of pressure groups and explore how they can affect a company's approach to ethical issues.

We'll take a closer look at the different ways that pressure groups like Chimps for Chocolate can impact businesses, from influencing product development and pricing to changing the way products are promoted and distributed. We'll also consider the broader implications of ethical considerations on a business's bottom line, and how they must balance their social responsibility against their commercial interests.

By the end of this video, you'll have a better understanding of how pressure groups can shape business practices and influence the wider community. Get ready to explore the complex relationship between business and ethics and discover how businesses are navigating the challenges of a changing world.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
GREENPEACE

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  • The interactive case study explores Greenpeace's campaign against palm oil, which is used in almost half of all supermarket products and is responsible for deforestation, climate change, and the threat of orangutan extinction. Their emotive orangutan advert was initially banned, but gained massive publicity and eventually led to over 1.2 million people signing their petition to halt the use of palm oil. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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