INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you ready to learn about the key to building a successful business? In this interactive video, we will explore the four main customer needs that every business must fulfil to thrive in today's market. We'll take a closer look at Riley Rhodes, a professional tennis coach, who has successfully built her business by understanding and fulfilling her customers' needs for price, quality, choice, and convenience.

Through Riley's example, we'll see how understanding and fulfilling customer needs is essential for attracting and retaining customers, increasing satisfaction and loyalty, and gaining a competitive advantage. We'll learn how businesses can achieve this by offering value for money, providing high-quality services, offering a variety of packages, and providing convenience through electronic booking systems.

By the end of this video, you'll have a solid understanding of the importance of understanding customer needs and how they can help businesses succeed in today's market. Get ready to discover one of the keys to building a successful business!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
SAINSBURY'S

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  • The interactive case study explores the history and growth of Sainsbury’s, a popular supermarket company in the UK. Founded in 1869, the company has grown to over 1400 stores and prides itself on putting customers first. An example of this is when they responded to a young girl's letter by changing the name of a product. The company hopes that such engagement will build customer loyalty and help it become the most trusted retailer.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

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