CASE STUDY ANALYSIS
BLIZZARD ENTERTAINMENT

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The interactive case study explores Blizzard Entertainment, a successful American video game developer and publisher best known for titles such as World of Warcraft and Overwatch. With an estimated lifetime revenue of over $11 billion, World of Warcraft is one of the highest-grossing video game franchises of all time. In 2018, Blizzard changed its payment model to a subscription-based one, which resulted in approximately 5 million active players globally and made it the 7th most played online game of all time.

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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