CASE STUDY ANALYSIS
KENNER TOYS

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Kenner, an American toy company founded by the Steiner brothers in 1947. Despite being smaller than competitors Hasbro and Mattel, Kenner had several successful products including Play-Doh, Easy-Bake Oven, and Care Bears. Kenner's biggest success was the licensing deal to produce Star Wars action figures in the late 1970s, which sold 300 million units between 1978 and 1985, doubling Kenner's sales in just three years. 

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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