CASE STUDY ANALYSIS
LEVI ROOTS

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the journey of Levi Roots, a Jamaican-born businessman who found success with his product Reggae Reggae Sauce on the BBC program Dragons' Den in 2006. Despite facing rejection from banks and struggling with the financial burden of his business, Levi's risks paid off, and his sauce now has a net worth of approximately $45 million, and he has developed an extensive product line. Levi is now a multimillionaire and the face of Caribbean home cooking in the UK.

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