CASE STUDY ANALYSIS
LORD ALAN SUGAR

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success story of Lord Alan Sugar, a well-known businessman who invested over £2.5 million in successful candidates from his TV show, The Apprentice. He came from humble beginnings, selling electrical goods out of a van at age 16 and founded his first business, Amstrad, which sold consumer electronics. His determination and confidence led to its success, selling for £125 million in 2007, and he continues to invest in new businesses via his privately owned company, AMSven.

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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