CASE STUDY ANALYSIS
TRUNKI

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success story of Rob Law, the founder of Trunki, the world's first ride-along suitcase for kids. In 1997, Rob won a university competition based on luggage design and went on to launch Trunki in 2009 with over 21 characters and designs. The brand became a hit with parents and kids and has since expanded to 97 countries worldwide, with sales hitting a record £9.5million in 2019.

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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