This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study looks at the history and success story of Twinings, a British tea company founded by Thomas Twining in the 18th century. The company started as a small coffee house in London, but due to Twining's knowledge of tea and competitive advantage, it soon became a successful tea business, expanding globally and supplying tea to monarchs. Today, Twinings is a well-known brand of tea sold worldwide and continues to innovate with various tea varieties, including herbal and fruit-based infusions.

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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