CASE STUDY ANALYSIS
LEGO

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success story of Lego, founded in 1932 by Ole Kirk Kristiansen in Denmark. Despite starting with wooden toys, Lego persevered to become a renowned toy company, known for its unique plastic building blocks and incorporation of popular film franchises. The company's success has contributed to the growth and development of the small town of Billund, where its headquarters and factory are based, and where the first Legoland theme park opened in 1968. 

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