CASE STUDY ANALYSIS
FITBIT

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success story of Fitbit, a company that revolutionised the fitness and health industry by leveraging advanced sensor and wireless technology. Since its founding in 2007, Fitbit has designed and manufactured a range of products that help users achieve their fitness goals, and has grown to become a global leader in digital tracking

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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