So which source of finance is best for your business? This interactive video explores the different options available and the factors to consider when making this crucial decision. Using the example of Ruby, a budding entrepreneur starting her sandwich shop, Grubbed Up, the video delves into the importance of understanding cash inflows and outflows, the type and timing of external financing, and the cost involved with each option.

As Ruby navigates the process of raising finance for her business, we will gain insight into the pros and cons of various financing sources, including loans, crowdfunding, and equity financing. The video emphasises the need for careful planning and analysis, as well as the importance of having a clear understanding of the potential risks and rewards of each option.

By the end of the video, you will have a solid understanding of the key factors that businesses need to consider when choosing the best source of finance. Hopefully, if you find yourself searching for finance in the future it will be easier to choose the best option for you.