Are you ready to learn how businesses survive in a competitive environment? In this interactive video, we'll explore the impact of competition on businesses and how it influences decision-making. A competitive environment exists when businesses offer similar goods or services to a particular market, and they must compete with each other.

Meet Brodie, the founder of Smash Pizza, a new pizza chain in the UK. Despite having ten stores in operation, Brodie faces direct competition from major pizza chains like Domino's, Papa John's, and Pizza Hut. In the video, we'll see how Brodie can differentiate Smash Pizza from his competitors by offering a wider range of toppings, using better quality ingredients, or improving customer service.

By the end of this video, you'll understand the significance of a competitive environment in shaping business decisions. You'll also learn about the strategies businesses can use to stay ahead of their competitors and the challenges of operating in a multinational market.