Are you ready to explore the key elements of product design that make or break a business's success? In this interactive video, we'll take a deep dive into the Design Mix, a crucial aspect of the Marketing Mix that businesses must consider when creating their products. We'll examine the three key elements that make up the Design Mix: function, aesthetics, and cost, and see how they influence each other.

Meet Maggie Solomon, a product designer for Jupiter Jet Skis, who faces the challenge of designing a high-end jet ski that appeals to the target market's tastes and preferences. We'll follow Maggie's journey as she navigates the complexities of the Design Mix, incorporating each element into her designs to create a product that stands out from the competition.

By the end of this video, you'll have a solid understanding of how the Design Mix can make a significant impact on a business's success. So get ready to learn about the Design Mix and how it can transform your future design process!