INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you interested in finding out about the types of data businesses collect to improve their products and services? In this interactive video, we'll explore the two main types of data collected in market research: quantitative and qualitative. We'll use the example of You'll Never Escape, a horror-themed escape room in London, to illustrate how businesses can use data to ensure the success of their new ventures.

Quantitative research involves the collection and analysis of numerical data, such as the number of potential customers interested in a unique horror experience. This type of data is often gathered using surveys and questionnaires and can be displayed using charts and graphs, making it easily understandable and comparable. On the other hand, qualitative research involves understanding people's opinions, values, and beliefs. This type of data is gathered through face-to-face interviews and group discussions and can provide invaluable insights into customers' needs and desires.

By the end of this video, you'll have a solid understanding of the two main types of data collected in market research and how businesses can use this data to improve their chance of success.

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
THE MINDFUL CHEF

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  • The interactive case study explores the success of Mindful Chef, a health-focused food box delivery service that conducted market research before launching in 2015. Their research included questionnaires and focus groups to identify customer needs and wants. The company emphasises ethics and sustainability, including a "One Feeds Two" project where they donate a school meal to a child in poverty for every meal sold. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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Interactive Videos

Quiz Questions

 Case Studies

Interactive Activites
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