How much influence do pressure groups have on businesses, and can they force businesses to change their policies? In this interactive video, we'll delve into the world of pressure groups and explore how they can affect a company's approach to ethical issues.

We'll take a closer look at the different ways that pressure groups like Chimps for Chocolate can impact businesses, from influencing product development and pricing to changing the way products are promoted and distributed. We'll also consider the broader implications of ethical considerations on a business's bottom line, and how they must balance their social responsibility against their commercial interests.

By the end of this video, you'll have a better understanding of how pressure groups can shape business practices and influence the wider community. Get ready to explore the complex relationship between business and ethics and discover how businesses are navigating the challenges of a changing world.