INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

So what is the purpose of business and enterprise? In this interactive video, we will explore the basic concepts of business and why it exists. Businesses have been an integral part of society for centuries, and we'll see how they've evolved over time to adapt to changing circumstances.


Every business is launched with a specific purpose, which includes meeting customers' needs and wants, generating income, and having a positive impact on society. We'll take a closer look at Walt Disney, who asked himself why there couldn't be an amusement park that was fun for both adults and children. This led to the creation of Disneyland Resort in California, a prime example of a business that has developed a competitive advantage.


By the end of this video, you will have a solid understanding of the fundamental concepts of business and enterprise. You will learn why businesses are important, how they function, and the challenges they face. Get ready to embark on a journey through the exciting world of business. 

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
DISNEY

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  • The interactive case study continues to look at the success story of the Walt Disney Company, founded by Walt Disney in 1923. The company started as a series of cartoons and later introduced the iconic character, Mickey Mouse. Since then, the company has grown into one of the world's leading producers of entertainment, with a worth of around $130 billion and more than 200,000 employees worldwide. The company's latest venture, Disney+, has already surpassed 50 million subscribers.

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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