CASE STUDY ANALYSIS
WARREN'S WILDERNESS

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  • The case study explores Warren's Wilderness, a factory that produces organic beauty products using natural lavender extracts. Owner Vikki Warren is considering expanding her production capacity with a new machine costing £20,000. She expects to increase profits by £6,000 per year for 5 years, and has calculated an average rate of return of 30% for this investment. Vikki will use this information to help her decide whether to go ahead with the expansion.

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