CASE STUDY ANALYSIS
MUZMATCH

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Muzmatch, a Muslim dating website founded in 2017 by Shahzad Younas. Muzmatch's intelligent algorithm respects traditional Muslim values while offering a chance to find a suitable partner. With great success, the app gained many users by the end of its first year and added an integrated video call feature to improve the customer experience. 

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Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

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