CASE STUDY ANALYSIS
BREWDOG

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores BrewDog, a Scottish brewery and pub chain founded by James Watt and Martin Dickie in 2007. Although rejected by the Dragons on Dragon's Den, the company has grown to own over 78 bars and franchises worldwide, with a valuation of $2 billion in 2019. The founders have also launched their own US TV show, BrewDogs, and a BrewDog Network, while receiving numerous awards for their entrepreneurship and beer.

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