CASE STUDY ANALYSIS
ALDI

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success story of Aldi, a discount store that began trading in the UK with only 600 essential items in 1990. By offering good quality products at low prices, Aldi quickly gained a reputation and established a reliable network of suppliers. By stocking own-label goods, ordering from fewer suppliers and achieving economies of scale, Aldi has significant buying power and operates with minimal marketing costs.

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