CASE STUDY ANALYSIS
UBER

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success and controversies of Uber, the ride-hailing company that launched in 2009 and now operates internationally with services like UberEats. In 2016, a court ruled that Uber drivers are "workers" entitled to certain rights, but Uber denied the ruling and has been given permission to appeal in the Supreme Court.

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