CASE STUDY ANALYSIS
EXPLODING KITTENS

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success of the card game Exploding Kittens, created by Matthew Inman and Elan Lee in 2015. Designed to promote physical gameplay, the family-friendly game has players drawing from a deck of 56 cards until someone draws the "Exploding Kitten" card, which knocks them out of the game. Inman and Lee launched a Kickstarter campaign to fund the project, and within seven hours, had raised $1,000,000. 

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