CASE STUDY ANALYSIS
GIBB'S TOOTHPASTE

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the launch of television advertising in the UK on 22nd September 1955, with the first commercial for Gibbs SR toothpaste. Despite its jerky and uncertain style, it became one of the most popular toothpaste brands in the UK during the 1950s and 1960s, and other major brands soon followed suit with recorded TV adverts. Gibbs SR was eventually acquired by Unilever, rebranded as Mentadent SR, and withdrawn from the UK market in 2018.

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