CASE STUDY ANALYSIS
EE MOBILE

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores EE, the UK's largest and fastest mobile network. It was formed by a merger between Orange and T-Mobile in 2010, with the brand being rebranded as EE in 2012. EE offers a range of contract, sim-only and PAYG deals and has more than 553 retail stores across the UK. They were the first network to offer 4G in the UK and have remained ahead of the competition since. EE is also known for its adverts featuring Kevin Bacon, promoting their network speed. 

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