CASE STUDY ANALYSIS
AUDIBLE

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Audible, an online-only seller and producer of spoken audio entertainment, educational programming and digital audiobooks, which was bought by Amazon in 2008 for $300 million. Audible offers a free 30-day trial and charges a monthly fee starting at £7.99, which gives subscribers credits to download audiobooks. They only deal with digital distribution and offer benefits such as full ownership of books bought, the ability to swap audiobooks and access to their original content.

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