CASE STUDY ANALYSIS
ADIDAS

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Adidas, the second-largest sportswear manufacturer in the world. Adidas generates over 50% of its net sales from footwear, selling 409 million pairs of shoes in 2018 alone. The company has a history of establishing deals with celebrities to promote its products, and in 2003, football star David Beckham signed a $160 million lifetime endorsement deal with Adidas. 

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