CASE STUDY ANALYSIS
DISNEY+

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success of Disney+, a subscription video-on-demand streaming service offering over 7000 television episodes and 500 films. Despite being a new player in the market, Disney+ has managed to compete with rival services such as Netflix and Amazon Prime by offering a lower price point of £7.99 per month or a one-off annual payment of £79.90. The service achieved 5 million app downloads on its launch day in the UK and continues to grow in popularity.

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