CASE STUDY ANALYSIS
APPLE

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Apple's pricing strategy, which is often credited as a large factor in the company's success. Apple prices its phones highly to grab maximum profit in the short term, while also sustaining its high-end image. When a new generation is developed, the old product's price is lowered, resulting in customers coveting the new product and enabling Apple to develop its share of the market.

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