CASE STUDY ANALYSIS
STAGECOACH

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores how Stagecoach, a transport group in the UK, introduced an employee mobile app to improve internal communication and employee engagement. The app was well received by the staff, with 84% of employees actively using it within the first week. Since then, the company has seen an overall increase in employee satisfaction, which it believes is a direct result of the app.

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