CASE STUDY ANALYSIS
TWITTER

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the evolution of Twitter, originally created as a platform for sharing podcasts but transformed into a streamlined social media platform. To create this new platform, Twitter conducted market research via focus groups to determine what users wanted from a social network. The feedback led to the creation of Twitter with its limited characters per tweet, making it easy to use and streamlined. As of 2018, Twitter had over 320 million active monthly users.

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