CASE STUDY ANALYSIS
LEGO

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores how Lego conducted over 4 years' worth of research interviewing young girls and their mothers to innovate and expand their product line to be more enticing to girls. This interview-based research resulted in the release of the ‘Friends’ line of Lego, which exceeded expectations by selling more than double its sales forecast in its first year and increasing its market share within the girls’ toy sector.

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