CASE STUDY ANALYSIS
LEGO

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores how Lego conducted over 4 years' worth of research interviewing young girls and their mothers to innovate and expand their product line to be more enticing to girls. This interview-based research resulted in the release of the ‘Friends’ line of Lego, which exceeded expectations by selling more than double its sales forecast in its first year and increasing its market share within the girls’ toy sector.

Empty space, drag to resize

Play an uninterrupted version of this video for the whole class. If you're a student, click 'Interactive Videos' above to discover this interactive course in our library. Here you can add a touch of magic into the video with numerous interactive activities.

Write your awesome label here.

MORE TEACHER RESOURCES FOR THIS TOPIC

INDIVIDUAL 
STUDENT

Unleash the power of our learning platform with individual access to our full library of interactive video courses
£29.99 / year
Perfect form revision or homeschooling.
  • 125+ INTERACTIVE VIDEOS
  • INTERACTIVE CASE STUDIES
  • 500+ ACTIVITIES 
  • digital certificates

TEACHING RESOURCES

Gain full access to our growing library of teaching resources and animated videos.

£99.99 / year
Or  click here to place a purchase order.
  • 500+ Teaching resources
  • 125+ Animated videos
  • unlimited teachers
  • both printed & digital

LEARNING PLATFORM

Unleash the power of our learning platform with unlimited student access to our full library of interactive video courses
£199.99 / year
Or click here to place a purchase order.
  • unlimited students
  • unlimited teachers
  • 125+ INTERACTIVE VIDEOS
  • INTERACTIVE CASE STUDIES
  • 500+ ACTIVITIES 
  • digital certificates
  • easy student enrolment

NEWS

Created with

We use cookies to provide you with an optimal experience and relevant communication. Learn more or accept individual cookies.

Necessary

Necessary cookies (First Party Cookies) are sometimes called "strictly necessary" as without them we cannot provide the functionality that you need to use this website. For example, essential cookies help remember your preferences as you navigate through the online school.

Functional

During your interaction with this website, cookies are used to remember information you have entered or choices you make (such as your username or preferences for personalizing your account). These preferences are remembered, through the use of the persistent cookies, and the next time you use the Website you will not have to set them again.

Analytics

These cookies track information about visits to this Website so that we can make improvements and report our performance. For example: analyze User behavior so as to provide additional functionality or improve course contents. These cookies collect information about how visitors use the Website, which site or page they came from, the number of visits and how long a user stays on the Website.

Marketing

These cookies are used to deliver advertising materials relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of campaigns. They are usually placed by advertising networks we work with with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.