CASE STUDY ANALYSIS
THE MINDFUL CHEF

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores the success of Mindful Chef, a health-focused food box delivery service that conducted market research before launching in 2015. Their research included questionnaires and focus groups to identify customer needs and wants. The company emphasises ethics and sustainability, including a "One Feeds Two" project where they donate a school meal to a child in poverty for every meal sold. 

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