CASE STUDY ANALYSIS
GREENPEACE

This case study analysis worksheet encourages students to apply their knowledge from the video by responding to an 'Analyse' question. Each case study is relevant to the topic and grounded in real-world business scenarios. The worksheet offers three levels of complexity, catering to diverse learners. It employs the B-L-T (Because, Leading To & Therefore) approach, guiding students in constructing analysis chains. The worksheet is available in print-ready PDF or editable PowerPoint, suitable for Google Classroom or Microsoft Teams. An answer sheet is also included.

  • The case study explores Greenpeace's campaign against palm oil, which is used in almost half of all supermarket products and is responsible for deforestation, climate change, and the threat of orangutan extinction. Their emotive orangutan advert was initially banned, but gained massive publicity and eventually led to over 1.2 million people signing their petition to halt the use of palm oil. 

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