CASE STUDY ANALYSIS
BOBBY'S BARGAINS

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  • The case study explores Bobby’s Bargains Limited, a UK-based chain of no-frills budget supermarkets. The company was founded in 2000 and has since expanded to 20 stores across the North of England and the Midlands, with a turnover of £11 million per year and employing 110 staff. Bobby's Bargains targets towns with high unemployment rates and provides affordable quality products.

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