INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Some things never change, but the world of business is not one of them. Over time, businesses and their objectives can undergo significant transformations, responding to external and internal factors. In this interactive video, we'll explore why the aims and objectives of a business may change over time, using Securico LTD as a case study.

It's not uncommon for businesses to change their aims and objectives over time. There are external and internal factors that can trigger these changes. External factors include competition, technology, the economy, and legislation, all of which are beyond the business's control but could significantly impact its aims and objectives. Internal factors may include leadership changes, company culture shifts, and restructuring.

By the end of this video, you'll have a better understanding of how a business's objectives can evolve and the factors that drive these changes. Get ready to delve into the world of business transformation and discover how Securico adapted to changing circumstances.
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
MUZMATCH

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  • The real-life case study explores Muzmatch, a Muslim dating website founded in 2017 by Shahzad Younas. Muzmatch's intelligent algorithm respects traditional Muslim values while offering a chance to find a suitable partner. With great success, the app gained many users by the end of its first year and added an integrated video call feature to improve the customer experience. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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